A hairdresser turned stylist for films and fashion ads, Brent Lavett is the brain behind the hairstyles for our men's photo shoots (and counts David Lynch as a former client). Born out of his own quest for the perfect hair product—one that texturized, conditioned and used the finest ingredients available—Lavett mixed Indian mango, Ugandan shea butter, balsam from El Salvador and ginger root from Madagascar to create the ultimate pomade, proof that he takes his own motto (if something is important, do it perfectly) very seriously. For best results, apply a small amount to damp or dry hair.
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