The Story:In 1969, Bob Gore (no joke) created an incredibly
strong fabric that blocked water while still allowing the material to breathe.
It was a revolution that made its way into all sorts of athletic apparel and now, thanks to Japan’s nanamica, into one dapper-looking rain jacket too. It’s constructed
in Gore-Tex and finished with contrasting buttons, so you get all the benefits of Bob’s invention without looking like you’re
about to hit the slopes.
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On a trip to Japan, photographer Justin Chung visited
with Eiichiro Homma, creative eye and managing director behind the Japanese outerwear-centric
label to talk performance outerwear that looks the part even on the slick streets
The brand, which is also
known for distributing Filson and the high-end North Face Purple Label in
Japan, quietly got its start back in 2003. Homma, a self-proclaimed nature
enthusiast, spent 20-plus years working for other outdoor labels before
bringing his familiarity with performance material to create his own line of
high-end outerwear that’s both functional and sharp. “I thought to myself, why
don’t I try to make fashionable but practical sportswear that I’d actually want
to wear?” says Homma. “I wanted to design clothes for daily life—things you’ll
wear every day.”
made in japan
“Japan has some of the best,
highest-quality materials and fabric mills out there,” says Homma of the line, which
is known in cult menswear circles for its technological overhauls of classic
design and slim Western cuts. This translates to details such as fully
waterproof Gore-Tex® finished with contrasting buttons, hoods lined with
merino wool, snap button closures as well as thoughtfully placed (and sized)
pockets throughout its assortment of outerwear.