What: Handmade fleece from Vancouver.
The Story: There was a time when hoodies were flimsy, oversize and suitable only for dog walks. But in 2007, Craig Atkinson founded Reigning Champ, a brand dedicated to elevating fleece into something truly inspired. His wager was that it wasn’t the hoodie’s style but the shoddiness of its typical construction that was to blame for its sorry state. We agree, and that’s why we’re excited to carry Reigning Champ’s hoodies, which, like its sweatpants and shorts, are developed and handcrafted from 100 percent midweight terry cotton in its downtown Vancouver factory. It’s the type of stuff that will make you rethink how good sweats can be.