Private White V.C.™
What: Impeccable outerwear from one of Britain’s coolest brands.
Our take: Founded by a WWI hero—“V.C.” stands for Victoria Cross, Britain’s highest award for valor—and now helmed by his great-grandson, the label cleverly reinvents classic English styles. We handpicked a few favorites for you. “While scouting locations in London for our new men’s shop, we stumbled across Private White’s storefront,” explains Frank, our men’s designer. “Turns out, we’re going to be neighbors.”