APRIL 2014
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Private White V.C. creative director Nick Ashley outside the brand’s London flagship with his Triumph bike.


The Private White V.C. garment factory and an illustration by local artist Jean Hobson.<br>
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A helmet from WWII that previously belonged to one of the factory’s production workers.<br style="font-family: arial, helvetica, sans-serif; font-style: normal; line-height: 20px;">
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Most garments are pressed before they’re sewn together to ensure the panels lie flat and drape perfectly.<br>
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MANCHESTer made
A quick history lesson: British military hero Jack White (no, not that one) returned home from World War I and took an apprenticeship in a Manchester raincoat factory as a pattern cutter. He went on to own that factory, designing his own line of military-inspired workwear. The business remains family run, and today White’s great-grandson, James Eden, helms the nearly 100-year-old factory.


  1. 01.The Private White V.C. garment factory and an illustration by local artist Jean Hobson.

  2. 02.A helmet from WWII that previously belonged to one of the factory’s production workers.

  3. 03.Most garments are pressed before they’re sewn together to ensure the panels lie flat and drape perfectly.


Fabrics are sourced regionally using the finest local yarns, weavers and spinners in the UK. &nbsp;&nbsp;<br>
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All Private White V.C. jackets are outfitted with the brand’s signature “Made in Manchester” buttons.<br>
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DETail by design
“We call [our designs] techno retro,” jokes Ashley. “For everything we do, we want to modernize it and make it relevant,” he says, noting that many of the family-run mills they work with today are the same ones they’ve worked with for the past 100 years. Here, details like sealed seams, angled chest pockets and gear that’s  100 percent waterproof and windproof are testaments to the brand’s commitment to utility.
  1. 01.Fabrics are sourced regionally using the finest local yarns, weavers and spinners in the UK.   

  2. 02.All Private White V.C. jackets are outfitted with the brand’s signature “Made in Manchester” buttons.

  3. 03.Rolls of cloth are stored in fabric bays.

Rolls of cloth are stored in fabric bays.<br>
03

Private White V.C. wool flight jacket