What:A new take on the white jean from Point Sur Denim.
The Story:Designed and handcrafted entirely in Los Angeles, this jean isn’t like any we’ve seen before. For starters, it’s made of soft Japanese selvedge denim with a perfectly worn-in feel that usually takes years to earn. It’s dyed using an optical brightener that intensifies the white wash and makes sure the color is totally solid (so no chance of VPL). And, of course, the inseam is extra long so it can be worn with an exaggerated cuff—complete with bright-red thread for extra pop.
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We visited downtown LA, the veritable heartbeat
of the denim industry (all the best laundries and fabric importers are
here) to get a closer look at the design process and just how they get the
Point Sur slim stacker superbright white.
AN LA LOVE STORY
Although mainly inspired by the vintage jeans we always wanted but couldn’t find, Point Sur designers are also influenced by the local scenery—the California coastline, downtown Los Angeles and Sunday visits to the Rose Bowl flea market. New washes, like the marshmallow wash used for the slim stacker in Japanese selvedge, are developed in collaboration with the washhouse. The red thread is handpicked to make the selvedge pop before the fabric is woven on a centuries-old loom.
The slim stacker is assembled
at a nearby factory before it’s sent out to a downtown LA washhouse where the
denim is treated in an industrial-size laundry machine. Adding golf balls to
the load results in jeans with a softer feel. To get the marshmallow wash superbright,
a white dye down as an optic brightener is used. Before the jeans are sent out,
they’re given a seven-inch super cuff. (A standard broken-in boyfriend jean has
a 29” inseam but the slim stacker has a 34” inseam.) You can also just roll ‘em
up like a tradition boyfriend jean if you prefer.