FEBRUARY 2015
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UP CLOSE: POINT SUR DENIM

We visited downtown LA, the veritable heartbeat of the denim industry (all the best laundries and fabric importers are here) to get a closer look at the design process and just how
they get the Point Sur slim stacker superbright white.



AN LA LOVE STORY

Although mainly inspired by the vintage jeans we always wanted but couldn’t find, Point Sur designers are also influenced by the local scenery—the California coastline, downtown Los Angeles and Sunday visits to the Rose Bowl flea market. New washes, like the marshmallow wash used for the slim stacker in Japanese selvedge, are developed in collaboration with the washhouse. The red thread is handpicked to make the selvedge pop before the fabric is woven on a centuries-old loom.



WHITE OUT

The slim stacker is assembled at a nearby factory before it’s sent out to a downtown LA washhouse where the denim is treated in an industrial-size laundry machine. Adding golf balls to the load results in jeans with a softer feel. To get the marshmallow wash superbright, a white dye down as an optic brightener is used. Before the jeans are sent out, they’re given a seven-inch super cuff. (A standard broken-in boyfriend jean has a 29” inseam but the slim stacker has a 34” inseam.) You can also just roll ‘em up like a tradition boyfriend jean if you prefer. 



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