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It’s a little-known fact that makeup artist Rose-Marie Swift, the founder of RMS Beauty, offers one-on-one tutorials out of her Greenwich Village apartment. We dropped by for the scoop on her namesake organic makeup line and the trick to mastering that J.Crew-model glow.  

star treatment
“As a little girl, I was obsessed with the images of movie stars,” says Rose-Marie. But after years as one of the top makeup artists in the industry, she began to notice how taking a quick-fix approach to beauty can drastically damage skin. So she started her own line, using organic ingredients that nourish and soothe skin. Rose-Marie does everything from storing products in her own fridge to naming everything herself (“I just look at the color and go with a word that has that emotion”). 

in the glow
The best way to apply the Living Luminizer? “Dab along the cheekbones, brow line and the bow of the lips,” she says. “It also looks great at the center of the lid and corners of the eyes, giving a beautiful reflective glow to the eyes.”  Then, simply use the Lip2Cheek to add some color—it combines nourishing oils and pure mineral pigments so it's actually good for skin.