FEBRUARY 2015
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tenoverten® for J.Crew nail polish
Product Details
Created by two friends—and fashion industry insiders—who wanted to bring a little luxury back to the mani-pedi experience, tenoverten began as a boutique salon in NYC and grew to include a line of original polishes (the signature colors are named after New York City streets). We teamed up with the brand to create special hues you can only find at J.Crew.
  • 3/10 fl oz.
  • USA.
Please note: This item is only available for ground shipping to the contiguous United States.
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MEET...TENOVERTEN

We headed down to Soho, where founders Nadine Abramcyk and Adair Ilyinsky recently opened their third salon, to hear what it’s like running a business with your best friend and to find out—with summer fast approaching—their preferred pedicure hue.



TWO'S COMPANY

Before starting their company, Nadine and Adair would often meet after work to get their nails done—but they found themselves wanting a bit more luxury and calm in what could be considered a cookie-cutter experience. “With a laundry list of things we would do differently, we finally decided to open our own nail salon,” Nadine explains. Between running their business and each raising young kids, the pair (who joke that they’re each other’s second spouses) have a lot in common. “Our strengths are complementary in a completely natural way,” says Nadine. “Certainly we care about our business, but we always put our friendship first.”



BRIGHT IDEA
When they were creating their exclusive colors for J.Crew, the duo used their collective longing for summer as inspiration. “The colors are meant to put you in a cheerful mood,” says Nadine. And of course, their new location in the heart of Soho also played a role: Each polish is named after a street in the neighborhood (Prince, Spring, Hudson and Houston), and the colors capture the offbeat feel of the area that inspired them. “Prince is my go-to nail color this summer,” says Adair. “It’s a pale lilac, so it feels different than the typical summer pinks or reds.” 



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