The Pret‐à‐Surf story: While shopping for surf gear for a trip to Costa Rica, friends Jillian Demling and Karen Mulligan couldn’t find swimsuits and rash guards they liked. So they created their own collection, combining with equal importance: fit, function and fashion.

We’re two women running a women’s brand. It’s about things we love
and we can call our own.”
It’s been a wild ride.”
We work out of my apartment. We ship our own stuff. We’re friends
with the UPS guy.”
Go out there and make it happen. You can do it. We’ve done it.”