770™ Straight-fit jean in one-year wash

We source denim from some of the world's most renowned mills, create exclusive washes and build our jeans to feel good from the moment you put them on. This denim comes from the legendary Cone mill and is made with 100 percent cotton, so it will take on your unique wear characteristics over time. Our newest washes let you jump into the break-in process wherever you like, from day-one dark to old-favorite fades.

  • 100% cotton.
  • Traditional 5-pocket styling with reinforced back pockets.
  • Zip fly.
  • Since this item is indigo dyed, it's prone to crocking, or color transfer, so wear (and wash) it with dark colors till it's worn in.
  • Machine wash.
  • Import.
  • Item AU644.
Re-imagined

Re-imagined

Sustainably sourcing 100% of our key fibers by 2025. This product contains a Re-imagined fiber.

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