Founded by Kihachiro Onitsuka in 1949, Onitsuka Tiger is one of the world's first sneaker brands and an early running-shoe innovator. Kihachiro used the Latin motto "Anima Sana In Corpore Sano"—or "a sound mind in a sound body"—to describe his design philosophy, later rebranding the company with its initials, ASICS. Revived in 2001 as ASICS's heritage line, Onitsuka Tiger lives on today in reissues of the brand's most successful designs from the last 60 years, including the GSM, a sneaker that pays tribute to tennis styles from the '80s.
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