Launched in 2016, this Portland-based brand's formulas are E.U.-compliant (over 1300 ingredients are banned in Europe vs only 11 in the U.S.) so you can feel good wearing them every day. J.Crew beauty hack: Apply this liquid lipstick lightly with your fingers for a soft stained look (that still lasts all day), or use the wand to apply more for deeper, fuller coverage. Either way, your color will last all day and your lips will remain nourished and enriched with vitamins C and E.
- Jet set: red with a slightly blue undertone that's easy to wear with barely-there makeup.
- Tinder: red with equal parts blue and yellow undertones that's a little brighter and more playful.
- Playa: the perfect nude—slash a beautiful tan color that works on a range of complexions.
- Happy hour: the darkest shade that's deep, rich and plummy.
- Made in the USA.
- Item H9846.