Midweight flannel shirt in Black Watch tartan

This is my third time buying this identical flannel shirt. The fit and fabric are impeccable, as they are soft and warm, as you would expect from a quality flannel. That being said, each of my 3 flannels has had their buttons break within the first month of wearing them. I had 1 where all of the buttons fell out within two washes, and in the other two I have had around 2 to 3 buttons fell out each. I care for them the exact same way I care for other flannels, including older J.Crew flannels from years ago. I don't know what to say except this is terrible quality.

What's not to like. The title says it all. Fit is perfect;--I am slim and the cut is just right.