In celebration of LGBTQ+ Pride Month this year, we’re donating 50% of the proceeds
of our Love First tees and hats to PFLAG,
the first and largest organization for
lesbian, gay, bisexual, transgender and queer people; their parents and families; and allies.*
Inspired by their mission, we also gathered a few of our favorite people to ask them
what it means to support and be supported in their community.
“Love first” unisex graphic
T-shirt
“Love first” garment-dyed
baseball cap
Kids’ “Love first” T-shirt
Nate Berkus &
Jeremiah Brent
HUSBANDS, FATHERS, DESIGNERS, AUTHOR
(NATE), SPONTANEOUS CRIER (JEREMIAH)
How do you show up for your LGBTQ+ friends, family and
community—and how do they show up for you?
“We feel privileged to honestly and openly share what our
lives and our family look like so other families can do the
same. That visibility matters.”

“We have amazing family and friends who never look at us
differently or treat us differently. That feels important as a
queer person—it makes it easier to be your authentic self.”
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The meaning of Pride
changed when we had
kids.
It was no longer just
pride for ourselves and our
community, but also
creating a world where our
children feel seen, heard
and accepted.
Maurice HarrisFOUNDER OF LA FLORAL STUDIO BLOOM &
PLUME, HOST OF FULL BLOOM ON HBO MAX,
BEAUTY CREATOR, PROUD OWNER OF PRINCE
LEROY PLUME THE STANDARD POODLE
How have you felt supported in the past, and how have you
supported your own community?
“I’m a queer Black entrepreneur at a time when supporting my community is ‘trending,’ so what means the most to me is the consistent support we’ve been blessed with over the last few years. As a Black-owned business in a country where we’ve never been given fair opportunities, the struggle we go through to stay open is a form of community service. Truly.”Describe a moment that’s made you feel proud
of your identity.
“When my mother finally said to me, ‘I’m so proud of you as my Black gay son.’ That happened when I was 37, and I’m about to turn 40. I live my life to make my parents proud and the fact that my mom has finally seen the full magic of who I am as a Black gay man means the world to me. It wasn’t easy for either of us to get there.”
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Raquel WillisACTIVIST, WRITER, MEDIA STRATEGISTWhat makes you feel the most supported?“When folks actively listen to what I have to say about my identity and my experience, and when people who claim to be allies have made a consistent commitment to building a better world for LGBTQ+ folks—these things make me feel supported.”How do you think Pride has changed in recent years?“There’s been a collective awakening around truly honoring queer and trans history and our long fight for liberation on the margins. It’s not just about throwing parties; it means constantly turning over every stone of oppression that we encounter, whether it’s ours or someone else’s.”
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Crystal Anderson
& Kiesh
COFOUNDERS OF A VERY GOOD JOB (AN
EVENT PRODUCTION AND CONTENT HOUSE),
DOG PARENTS TO BLANCHE
Describe a moment that’s made you feel
proud of your community.
“Last summer’s March for Black Trans Lives in Brooklyn was a life-changing experience. Seeing thousands of people galvanized in love and support of trans lives was something I’ll tell my children about. To finally have trans people centered and hear them speak their truths was history in front of our eyes.”

Queer folks celebrate
Pride every day. To live in
our queerness is
something to be
celebrated not just in June,
because to live as freely
as we do is in itself
a revolution.

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DeVonn FrancisCHEF, ARTIST, FOUNDER OF NYC-BASED
HOSPITALITY COMPANY YARDY WORLD
How do you show up for your LGBTQ+ friends,
family and community?
“I co-organized a Queer API+ Solidarity Rally recently and raised over $30,000 of funds for Asian-led community partner organizations. There are so many groups working to protect Asian lives and they need our time, energy and funding!”How are you celebrating Pride this year?“I designed a zine full of recipes for the queer community and am donating a portion of the proceeds to a Black mental health fund. I only recently started to invest money and time into my own mental health in a serious way. It’s really important to have resources to combat grief and shame, and reinforce a positive perspective on identity.”
More stories to explore…
More stories to explore…
THE FUTURE OF FARMING How Oko Farms founder Yemi Amu grows food (with fish!) in Brooklyn
IN THE VINTAGE MIXBrian Davis of menswear vintage shop Wooden Sleepers shares his secrets and expertise
WORKING FROM HOMEStaying productive and connected with Dee Poku Spalding, founder and CEO of The WIE Suite
*J.Crew will donate 50% of the purchase price of each item sold from the Pride collection
to PFLAG from May 17, 2021, to May 17, 2022.